Voice Tech in B2B with Molly Raycraft

With an estimated *65 million people in the US now owning a Google Home, Amazon Alexa or something similar, Voice Tech is slowly becoming a part of our lives. In the main they are replacing FM radios in our kitchens and offices. Connected to other smart technologies like thermostats and lights. It’s not just smart speakers where voice tech is becoming more common place though. Apple’s Siri has been around for seven years now whilst the Google Assistant is three.

Businesses are starting to see opportunities in smart speakers and voice tech though. Voice marketing is taking off in the consumer world but it also has a place in the B2B world too according to Molly Raycraft.

“The only way that something like doing marketing through smart speakers is going to be a possibility is if they are pushed through with the data behind them.”

If we are to take voice tech seriously the data behind it must be positive. As with everything, the less data we have, the more we should try it though.

For more information on voice tech and what it can offer us, listen to this week’s podcast.

Our guest, Molly Raycraft is a copywriter at B2B Marketing. According to her LinkedIn profile, Molly is named as one of the top 15 journalists to follow in B2B and recently published a blog on b2bmarketing.net about voice tech. In the article, Molly showcases how B2B brands are utilising voice technology for their marketing campaigns.

Also listen to episode 30: Website Optimization with Jeff White

*Edison Research’s Infinite Dial Report 2019.