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In this episode Chrys Tan and Charles take a look at Facebook Messenger marketing.

You’ve probably heard of Facebook Messenger marketing or Messenger chat bots, but in today’s episode we are looking at what it is and how you can fit it into your marketing campaign.

Chrys Tan is the founder of Chrys Media, a messenger marketing agency for online businesses. She is also the host of the Hack Your Online Business podcast.

In this week’s episode:

05:08 Facebook Ads and the algorithm

07:06 What is a chat bot?

09:11 How do chat bots work?

11:31 Will chat bots mean the end for e-mail marketing?

14:39 The rules around Messenger marketing.

21:49 How to start doing Messenger marketing.

25:08 How do you get people to subscribe to your chat bot?

31:10 Is Facebook Messenger marketing too personal?

34:43 Chrys gives her key pieces of advice for doing Facebook Messenger marketing.