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Podcast episode artworkNovember is Lead Generation month here on Tech Demand Weekly! and we are excited to have SiriusDecisions on board as a sponsor for the month.

To complete our month on Lead Generation and the definition of a lead, we’ve gathered all four of our guests around the one table to give their final thoughts on the definition of a lead.

Joining Charles for this special edition of Tech Demand Weekly! are Terry Flaherty of SiriusDecisions, Chris Boorman of CA Technologies, Pamela Guyton-Micheles of Avalara and Hubspot’s Sharen Murnaghan.

Before listening to this podcast please listen to the previous four episodes which can be found at the following links:

Episode 1 | Episode 2 | Episode 3 | Episode 4

Inside this episode:

02:48 When does the business of making sales take over the reliance on the theory?

08:33 The group discuss the importance of a good relationship between marketing and sales.

27:18 Ensuring the sales team aligns itself with the decision making unit.

31:08 Terry offers his advice around buying groups.

43:00 Smart tech and the future of lead generation.