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November is Lead Generation month here on Tech Demand Weekly! and we are excited to have SiriusDecisions on board as a sponsor for the month.
To complete our month on Lead Generation and the definition of a lead, we’ve gathered all four of our guests around the one table to give their final thoughts on the definition of a lead.
Joining Charles for this special edition of Tech Demand Weekly! are Terry Flaherty of SiriusDecisions, Chris Boorman of CA Technologies, Pamela Guyton-Micheles of Avalara and Hubspot’s Sharen Murnaghan.
Before listening to this podcast please listen to the previous four episodes which can be found at the following links:
Episode 1 | Episode 2 | Episode 3 | Episode 4
Inside this episode:
02:48 When does the business of making sales take over the reliance on the theory?
08:33 The group discuss the importance of a good relationship between marketing and sales.
27:18 Ensuring the sales team aligns itself with the decision making unit.
31:08 Terry offers his advice around buying groups.
43:00 Smart tech and the future of lead generation.
