Archive for category: B2B Marketing

The changing dynamics in the attention economy has led to the resurgence of storytelling in the past few years. Today, consumers have more control ove...

Born in a poor family in China, a young boy who could only afford to eat chicken once a year, dreamed of having a better life. In 1972, President Nixo...

According to behavioural economics purchase decisions are not completely rational. Cognitive biases have a strong influence on the decisions that we m...

After discussing the importance of B2B research and explaining the common challenges involved in it, today we explore the different ways to conduct B2...

B2B research can be broadly categorised into quantitative research, which primarily focuses on “measurement”, and qualitative research which aims to “...

B2B research is much more than asking generic questions relevant to your product or service. Ideally it should give an insight into the mind of your c...

Last week we showed you how to repurpose your whitepapers. One of the most popular follow-up questions to that article was, are whitepapers still rele...

Content drives marketing and ideas drive content. Even the best among us may experience a dearth of new ideas leading to a drought of new content. Wel...

Appointment setting revolves around gathering and filtering information regarding prospects and then reaching out to them with the sole purpose of con...

For most business owners out there, cold calls, newsletters, and email marketing, are the first things that come to their mind when they think of B2B ...

Sometimes all you need is an appointment to convert a qualified lead into a customer but scheduling an appointment which has the potential to make a d...

Though podcasts began more than a decade ago, there has been a rather limited reach and awareness until the last few years. Today, podcasts have trans...

On 25 May 2018, the General Data Protection Regulation came into force, and in the words of UK’s Information Commissioner’s Office, GDPR is about “put...

Around 95 percent of B2B purchase decisions are complex and involve multiple stakeholders. Buying decisions are not purely impulsive. Ideally, they ar...

In this competitive market, it is extremely challenging to acquire new clients, and most business owners are consumed by the thought of landing new cu...

Outsourcing refers to hiring a third-party service provider to meet your business needs. Over the past few decades, outsourcing has gained immense pop...

This is the era of information. Within seconds you can research on any product or service that you want to buy. You might think that because of this e...

Acquiring a genuine email list is not easy, and adding new subscribers to your list has become tougher in the GDPR era. Thus, before chasing new custo...

The General Data Protection Regulation (GDPR) which deals with consent, access and data portability hit several businesses which cater to EU. Today, t...

Research by ABM Leadership Alliance, SiriusDecisions, Altera Group, and many more indicate the growing popularity of Account Based Marketing (ABM). Wh...

Account Based Marketing (ABM) can be termed as the process of identifying lucrative accounts and pursuing them using a personalised approach to maximi...

Executives all over the world are struggling to keep up with the changing dynamics of business and in 2018 it is no different. We continue to experien...

The year 2017 saw the meteoric rise of webinars as the tool of choice for B2B tech marketers around the world. In fact, 61% of the total webinars deli...

The modern marketer has many different tools at his or her disposal to narrate a story that strikes the right strings in the customer’s mind and heart...