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Over the course of the last six episodes of the podcast, we’ve explored why telling a story through your marketing is important to any content marketing strategy with Jeff Lazauskas and Elise Dopson. We have looked at how to write a white paper with Dave Howell and how to repurpose your existing content. in different ways with both Jeff Sass and Nathan Isaacs. After last week’s episode on using Twitter as a marketing tool with Madalyn Sklar, we now look back on all those ideas and opinions with Andy Crestodina, Co-founder and Chief Marketing Officer of Orbit Media Studios.

Orbit Media is an award winning digital agency based in Chicago, USA. Andy has provided digital strategy to more than a thousand businesses over the last 18 years so is perfectly suited to look at how to use content wisely.

Inside this week’s episode:

1:09 Why is it important for businesses to be creating content?

4:03 Why should companies tell stories in their content marketing?

7:16 How do you convey your story to the world?

14:05 Andy’s opinion on Madalyn Sklar’s video tweet campaign

18: 14 The first thing Andy does when meeting with a new client who wants to redevelop their website to create more traffic

21:04 The most common question CMO’s have

24:15 How to use your analytics effectively

31:04 Staying ahead of the game and upping your revenue

32:43 2018 ‘s Content Marketing Institute report shows successful B2B marketers spend 40% of their budget on content marketing, up 1% from 2017. What Andy believes that percentage will look like in three years time