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With Christmas just around the corner, Tech Demand Weekly! takes a look back at content marketing in 2018.
From the power of brand storytelling to repurposing your existing content; using social media networks such as Twitter to get to know your audience and the definition of what a lead is, with a little help from those people who have already appeared on the podcast, Charles guides us through what we have learned about content marketing in 2018.
If you want to know more about anything our guests have to say then just click on their name and the link will take you to their episode of the podcast.
Inside this week’s episode:
01:07 Joe Lazauskas on why storytelling is a powerful tool all content marketers should be utilising
06:29 Elise Dopson explains why it’s important to keep your storytelling relevant to your brand
09:51 Dave Howell on why the white paper is still a relevant content marketing tool
14:27 Madalyn Sklar tells us how Twitter can be used to really get to know your audience
16:09 Andy Crestodina on how to get your story heard by the correct people
18:56 Nathan Isaacs discusses which pieces of content should be repurposed
20:57 Jeff Sass provides an interesting example of how his company repurposes content that comes from external sources
23:13 Terry Flaherty on his definition of a lead
29:49 Sharen Murnaghan explores how prevalent the theory of lead generation is in her day to day work
32:02 Chris Boorman on the life of a lead
36:22 Pamela Guyton-Micheles points out the importance of a good marketing to sales relationship
37:51 Chris Boorman’s opinion on this relationship’s importance
39:47 Pamela Guyton-Micheles takes a look into the future